Crypto Merchandise

Hodl 21

Inventory Days 120 to 90 | OTIF 95% to 98%

90
Inventory Days
98%
OTIF Rate
-20%
Working Capital

The Situation

Hodl 21 is a cryptocurrency and Bitcoin-themed merchandise and lifestyle brand. They sell apparel, accessories, and novelty items with Bitcoin and crypto messaging -- named after the crypto community term "HODL" (hold on for dear life).

The business is an Amazon-first marketplace seller using a print-on-demand fulfilment model. Primary differentiation is design and brand identity rather than product manufacturing. Supply chain risk profile is low in physical complexity -- key risks are Amazon account health, IP infringement exposure, and platform dependency.

When we engaged, the brand had inventory management inefficiencies creating unnecessary working capital drag and operational noise.

  • Inventory Days sitting at 120
  • Significant overstock on slow-moving SKUs
  • Stranded inventory creating storage fee exposure
  • No demand forecasting or SKU rationalisation
  • OTIF at 95% -- strong, but with working capital inefficiencies underneath

Our Role

Amazon inventory operations and planning. We owned the FBA inventory system, SKU rationalisation, and supplier planning.

  • FBA min/max system design and management
  • SKU rationalisation -- identifying and clearing underperforming SKUs
  • Supplier planning and replenishment cadence
  • Stranded inventory resolution
  • Overstock management

Engagement

FBA Inventory Operating System

12 Months

Built an FBA inventory operating system suited to a POD/design-led brand with high SKU count.

  • FBA min/max system: defined reorder points and max inventory levels per SKU based on velocity
  • SKU rationalisation: identified long-tail SKUs driving storage fees without proportionate revenue
  • Supplier planning: regular replenishment cadence replacing reactive ordering
  • Stranded inventory resolved: coordinated removal and relisting
90
Inventory Days
from 120
98%
OTIF
from 95%
-20%
Working Capital
from baseline
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