Zesti Greens
Stockouts 25% to 12% | OTIF 91% to 94%
The Situation
Zesti Greens is a greens powder and superfood supplement brand selling all-in-one greens, reds, and mushroom blend powders through Amazon as the primary channel, with a secondary DTC site. The business operates a subscription model typical for the supplement category, relying on a US-based contract manufacturer with imported raw ingredient inputs.
A fast-growing Amazon-native brand with strong demand and a weak operational foundation. The business was scaling on instinct rather than systems.
- No demand planning -- ordering based on gut feel and urgency
- Inventory swings between stockouts and overstock with no logic bridging them
- Product inconsistency issues (germination and quality problems)
- High return rates
- Leadership culture oriented toward chasing viral demand spikes rather than building stability
Our Role
Supply chain and inventory planning ownership. We were brought in to build the operational infrastructure that would allow sustainable growth.
- Demand forecasting model build and management
- Supplier scorecard implementation
- Packaging standardisation
- Forecast-driven ordering cadence
- Inventory planning discipline
Engagement Phases
Phase 1 -- Stabilisation
0-6 Months- Built demand forecasting model from scratch
- Implemented supplier scorecards
- Standardised packaging across product lines
Phase 2 -- Attempted Systemisation
6-9 Months- Tried to implement ongoing inventory discipline and forecast-driven ordering
- Leadership behaviour became the constraint: chasing viral demand spikes, ignoring forecasts, switching suppliers reactively
- Systems were built but not adopted
Phase 3 -- Regression
9-12 Months- Without leadership buy-in, systems degraded
- Stockouts climbed back above entry levels
- Review scores declined as product consistency issues returned
Outcome
We exited this engagement. The core issue was a leadership orientation toward growth acceleration without operational control. Systems were delivered; they were not used. This is a documented negative-outcome engagement -- we include it because honest reporting matters.
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